Tag archive for ‘Arts’
Do you niche?
Recently, over at Mamaneedsabookcontract, we talked about niches (we choose a theme each week, and blog on it - its amazing how simple a topic becomes diverse and complex answers).
This week our theme was ‘niches’ - which is important to bloggers.
All of the answers that were posted resonated with me, but Heather’s post was the best for bloggers. So, go read it, and then come back.
Copywriting ‘in the black’
One of the biggest issues I’ve faced in recent months is explaining the lay basics of both copywriting and grant writing to one of my clients. Both are incredibly complex processes, if you don’t have the right ‘mindset’ for it, and more importantly, if done wrong, can cripple your business.
So, while you’re still in tax season mindset, how about auditing your copy, and make sure you’re all in the black.
Check for your phrasing - does it leave a deficit of understanding? Does it make your clients see red?
Look for clumsiness, badly phrased, unclear or confusing promises, and ensure that you’ve explained your service in terms of the solution it offers. Also ensure that your copy has less colour emphasis and more actual content - no one likes bells and whistles that are unncessisary and the trend towards flashy sales pages that scroll on forever should probably be curtailed.