Copywriting ‘in the black’
April 12, 2008
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One of the biggest issues I’ve faced in recent months is explaining the lay basics of both copywriting and grant writing to one of my clients. Both are incredibly complex processes, if you don’t have the right ‘mindset’ for it, and more importantly, if done wrong, can cripple your business.
A couple of definitionals
February 1, 2008
Ok - this is an important post - so important in fact that its going to be always linked from the front page, and each category that it relates to.
Definitional number 1 - Occassionally when I talk about copywriting, I mean the actual act of copywriting - it will be marked as the TYPE of copywriting in the tags. Otherwise, I’m generally talking about copywriting, as in the art of writing everywhere, other than non-fiction, fiction, and poetry. Where possible I’ll be as clear and sussinct as I can, and will sub categorise based on the type 