Why I’m resurrecting the ‘link journalism’ argument
June 25, 2008
(hat tip to Chris Brogan for mentioning this issue (and the Scott Karp post) on his AWESOME blog!)
About two years ago, before I lost everything to the ‘oh dear lord’ crash of 2006, I had a tonne of articles talking about a disturbing trend in the blogging/journalistic communities - and that was ‘link love’/'link journalism’.
All it takes is one article…
May 7, 2008
Though, if it only takes one article, and you can adapt this project into your own pattern, why stop at one?
What you’ll need:
An article writing system - whether you use (and REWRITE PLR), or write your own article from scratch.
A list of places that accept your articles, press releases, blog posts, and ten (no more, no less) absolute favorite bookmarking sites (I recommend Digg, Deli.cio.us, StumbledUpon and seven others ;)). As an optional extra, research some ezines in your niche, and get contact information for THEM, and grab a copy of Audiacity - for podcasting. If you choose to do this last step, you’ll need to build a little bit more than an article ;).
Copywriting ‘in the black’
April 12, 2008
Image via Wikipedia
One of the biggest issues I’ve faced in recent months is explaining the lay basics of both copywriting and grant writing to one of my clients. Both are incredibly complex processes, if you don’t have the right ‘mindset’ for it, and more importantly, if done wrong, can cripple your business.
Headlines and slugs - do you DO wordpress?
March 3, 2008
This is halfway between a techie post and a pure (blog) copywriting post so bear with me.
And if ANY of this is confusing gimmie a shout - I can’t answer or explain stuff unless I know that you’re having problems.
First up - you might want to read the definitional post that I wrote.
Ok. I’ll wait right here.
Blogging is turning into the next big ground for waging war on the search engine rankings. To make the MOST of your blog, you should - really - make sure that your headline contains keywords that relate directly to your post - which, in turn, gives you a link that relates to the content, stuffed with those keywords.
A couple of definitionals
February 1, 2008
Ok - this is an important post - so important in fact that its going to be always linked from the front page, and each category that it relates to.
Definitional number 1 - Occassionally when I talk about copywriting, I mean the actual act of copywriting - it will be marked as the TYPE of copywriting in the tags. Otherwise, I’m generally talking about copywriting, as in the art of writing everywhere, other than non-fiction, fiction, and poetry. Where possible I’ll be as clear and sussinct as I can, and will sub categorise based on the type 