Why I’m resurrecting the ‘link journalism’ argument
June 25, 2008
(hat tip to Chris Brogan for mentioning this issue (and the Scott Karp post) on his AWESOME blog!)
About two years ago, before I lost everything to the ‘oh dear lord’ crash of 2006, I had a tonne of articles talking about a disturbing trend in the blogging/journalistic communities - and that was ‘link love’/'link journalism’.
All it takes is one article…
May 7, 2008
Though, if it only takes one article, and you can adapt this project into your own pattern, why stop at one?
What you’ll need:
An article writing system - whether you use (and REWRITE PLR), or write your own article from scratch.
A list of places that accept your articles, press releases, blog posts, and ten (no more, no less) absolute favorite bookmarking sites (I recommend Digg, Deli.cio.us, StumbledUpon and seven others ;)). As an optional extra, research some ezines in your niche, and get contact information for THEM, and grab a copy of Audiacity - for podcasting. If you choose to do this last step, you’ll need to build a little bit more than an article ;).
Do you niche?
April 14, 2008
Image by FotoosVanRobin via Flickr
Recently, over at Mamaneedsabookcontract, we talked about niches (we choose a theme each week, and blog on it - its amazing how simple a topic becomes diverse and complex answers).
This week our theme was ‘niches’ - which is important to bloggers.
All of the answers that were posted resonated with me, but Heather’s post was the best for bloggers. So, go read it, and then come back.
Copywriting ‘in the black’
April 12, 2008
Image via Wikipedia
One of the biggest issues I’ve faced in recent months is explaining the lay basics of both copywriting and grant writing to one of my clients. Both are incredibly complex processes, if you don’t have the right ‘mindset’ for it, and more importantly, if done wrong, can cripple your business.
A plugin that’s not a plugin?
April 2, 2008
Image from Wikipedia
Normally, I save my ‘tech’ talk for other blogs - but I thought this warranted sharing.
I don’t know who recommended it to me, but I’ve found this really awesome plugin called ‘Zemanta‘ It installs into your browser, and is a tool that ’suggests’ images and articles to you as you’re writing posts.
It might not sound like much, but I’ve spent the last three weeks trying to work out how to add images and make sure I’m pcoviding decent links to people. And Zemanta is a great step towards that.
Headlines and slugs - do you DO wordpress?
March 3, 2008
This is halfway between a techie post and a pure (blog) copywriting post so bear with me.
And if ANY of this is confusing gimmie a shout - I can’t answer or explain stuff unless I know that you’re having problems.
First up - you might want to read the definitional post that I wrote.
Ok. I’ll wait right here.
Blogging is turning into the next big ground for waging war on the search engine rankings. To make the MOST of your blog, you should - really - make sure that your headline contains keywords that relate directly to your post - which, in turn, gives you a link that relates to the content, stuffed with those keywords.
Writing posts, five by five
March 1, 2008
I’m undertaking a small blogging experiment at the moment - what happens when I write the content for certian blogs on certain days and GET INTO the habit of only writing then for that blog (of course, there’s a couple of exceptions to this, but I’ll explain in a minute).
The practice of ‘five by five’ing isn’t a new one in the blogging communtiy, but it does, in many ways, take slightly more self control and interest in what you’re doing than other ways of blogging.
A couple of definitionals
February 1, 2008
Ok - this is an important post - so important in fact that its going to be always linked from the front page, and each category that it relates to.
Definitional number 1 - Occassionally when I talk about copywriting, I mean the actual act of copywriting - it will be marked as the TYPE of copywriting in the tags. Otherwise, I’m generally talking about copywriting, as in the art of writing everywhere, other than non-fiction, fiction, and poetry. Where possible I’ll be as clear and sussinct as I can, and will sub categorise based on the type 
Copywriting Cheatsheet
January 24, 2008
Before I start talking about swipe files, information on the best ways to do split testing and more, I thought I’d offer a resource.
Ultimate Copywriting ‘Cheat Sheet’
Enjoy!