Article writing for traffic - part 2
May 8, 2008
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The previous article - All it takes is one article…
See also - Rewrite your PLR!
Now that you’ve got your content, and its all prepared, there’s two pieces of advice I’d like to share. Your sigline/bio/byline and where to post.
Your sigline or byline or bio, or combination of the three needs to be relevant to the article. Which, in some cases is where you need to get really creative.
A lot of the writers and small business owners I’m meeting now are finding it really difficult to write appropriate content and then gear it towards their niche - so write anything, and then tack on unrelated links. While this is a good tactic - if you’re not providing value for time (VFT), then people will start to ignore you, which completely defeats the purpose of writing for the web.
So, how do you get around it?
Well - there’s two options - learn how to put a spin on everything that you write, that leads back to your own site - OR - develop a set of niche sites that promotes you as an expert. Either way, when you the promote your articles, for those sites, you’ll have valid ‘linkbait’ and will be providing value for your readers.
Your bio/byline should also be tailored to read naturally - a talent writers find difficult - if its not something you would say about yourself in conversation, there’s a fair bet that it won’t fit in your bio or byline.
And where to post?
That’s slightly more complicated. I recommend everyone use Ezine Articles - but beyond that, you really have to develop a list of your own ’sites’ to submit to. You should try and edit each article so they aren’t identical, or Google might slap down any value you may have found in your links, but by and large, if you create a list of ‘favorite’ sites, you stick to them.
Finally - make submitting to article sites, and producing content for the sites you’re promoting a weekly task. If you’re comfortable managing more than one site, then do so, but remember that the less time you put into each, until they gather momentum, the less potential promotions give.
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