When the stream becomes a river….

Businesses online want, ultimately, one thing.
Money.

Whether you’re online to up your exposure or directly sell a product, you will always find, at the root of it, the want to exchange a product or service for its value.
So where does blogging and podcasting fit into this?

A lot of my clients, when consulted have said that they stopped blogging/podcasting because ‘the money just wasn’t there’. When asked if their business showed an appreciable rise, 9/10ths of them said yes.
And that it had dropped over time since they’d stopped.